See, although we’ve been all chatty about custom wedding invitations, that’s not all we do! This past May, we had our first ever booth at the National Stationery Show where we debuted our brand new line of social stationery! We had a blast meeting our favorite stationer friends, shops, printers and designers and were psyched with the response to our work. Well, it’s been fun, guys! To celebrate all of the good times we’ve spent together for the past five days, we’re doing a Very Special Stationery Giveaway. Wondering if Nole will ask us to come back? Note to self: send a Thank You card. Sad that this is our last day guest blogging. Psyched to read the comments and make new friends. Eyeballs a little dry from staring at the internet for so long. “We want to continue down that path, to make meaningful things for people who are underrepresented and don’t get to have that experience very often.This giveaway is now closed. “The fact that people cry with these messages means so much to us,” says Torsone, recalling the large number of people who have written them to say thank you. The couple also says it has been important for them to create (and maintain) relationships with other women business owners and small business owners in general who they can turn to for advice and assistance.ĭespite all of this, the most important thing they feel they have done is remain true to who they are by prioritizing above all else their mission to celebrate a more diverse range of experiences. “Not only because you’re going to learn skills you don’t have,” she says, “But you’re going to have time every class to sit down and focus on certain aspects of your business.” When they began, they had two art degrees and no formal business training, so they took an 8-week business writing class, which they say was one of the most helpful things they have done.Ĭalderini heavily advises anyone starting a business to take some sort of business class. That may not be right for everyone, but it was for us.” “We knew if we held on to jobs, we would use them as crutches to support the business.
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“Having to figure out how to figure things out is a motivating factor for us,” Calderini explains.
It is this need to commit that spurred Torsone and Calderini to quit their jobs when they decided to start Ladyfingers. “There are going to be things to figure out as it goes along, but you have to make that commitment and jump right in. We just were kind of poor for a little while and just accepted that and worked our asses off to get where we are today.” She emphasizes that there is never really a good time to start a business. “We didn’t do rounds of funding,” she says. Torsone is proud of how far the business has come, especially considering where they began.
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They hold events like benefits and fundraisers, print free posters for protests, donate money to causes they believe in, and they also host workshops and classes. The couple enjoys being known as a progressive hub of the city. To be closer to family, Torsone and Calderini moved Ladyfingers to Colorado Springs in 2014, which is when they decided to open their retail store-located in the center of downtown. “We wanted to provide a stationery space antidote to that,” Calderini explains, so they began creating designs that used gender-neutral language and avoided assumptions about who was getting married. They knew their own business needed to do better. Every piece of paper they had to sign, every person they spoke to, assumed there would be a bride and a groom. While planning their own wedding, though, they encountered heteronormative challenges at every turn. Ladyfingers became a response to the many requests they were receiving to design invitations for other couples. They designed their own wedding invitation, which quickly went viral. The business was founded in 2011, and its flagship store opened in Colorado. Co-founders Arley Torsone and Morgan Calderini wanted to share their passions of designing and printing with the community. The idea for Ladyfingers came about as the pair began to plan their wedding in 2010. Ladyfingers Letterpress is a small business with a passion for creating original and custom wedding invitations, cards and other stationery. They started collaborating, and eventually, fell in love and got married. Calderini had started her own community print shop there, and Torsone was a graphic designer. The pair met while working for an arts nonprofit in Rhode Island. A Ladyfingers Letterpress Greeting Card Ladyfingers Letterpress
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